If you are attempting to choose in between Facebook Ads vs Google Ads for your e-comm paid media initiatives after that you are at the best video clip.
In this video I will certainly break down the essential differences of the networks as they connect to e-commerce sales and also in which particular organisation circumstances you would intend to focus on Facebook advertisements vs. Google ads or vice versa.
[Time Stamps] FB vs. Google: 00:023
Pop Quiz: 16:01
Which is much better for e-comm?
You desire to turn on both networks, but if you are limited in budget plan as well as other sources it might be that you might have only trigger on one network till you begin to generate enough profits to scale up with other channels.
Facebook Ads/Social Ads:
– Affinity Driven
– High Scalability
– Creative highly drives efficiency
Google AdWords/Search Ads:
– Intent Driven
– Limited Scale
– Creative impacts efficiency (not main chauffeur).
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